Dr Sanjeev Kumar

Associate Professor
sanjeev@su.edu.om
Phone: +968 26850100 Extn: 387
Location: Rustaq building, Office no: 003

Biography

Sanjeev Kumar is working as an associate professor in the faculty of business at Sohar University, Sohar. He holds a Ph.D. in Management and master’s degrees in Statistics, Economics, and Business Administration. He has more than 20 years of experience, which includes teaching, research, and administration. He has presented research papers at reputed national and international conferences and published papers in international journals. He has published articles in prestigious journals like Education and Training, the International Journal of Emerging Markets, etc. He has been part of various international projects. His major areas of research include service quality, work-readiness challenges, and Industry 4.0. He has been a resource person for various FDPs. He has a strong hold on statistical software like IBM SPSS, AMOS, and Smart PLS.

Qualification

• Ph.D In Management, Dr. A.P.J. Abdul Kalam Technical University (APJAKTU), India-2016
• MBA (Marketing), Guru Jambeshar University,India-2010
• M.Phil In Statistics, Annamalai University, India.-2008
• M.Sc. In Statistics, Punjabi University, India​-2003

Teaching Interest

• Statistics
• Operation Research
• Research Methods
• Business Analytics​
• Consumer Behaviour
• Marketing Research

Research Interest

• Service Quality
• Industry 4.0
• Graduate Work Readiness​​
• Pro Consumption Behaviour

Publications

• Prikshat, V., Kumar, S., Patel, P., & Varma, A. (2024). Impact of organisational facilitators and perceived HR effectiveness on acceptance of AI-augmented HRM: an integrated TAM and TPB perspective. Personnel Review. https://doi.org/10.1108/PR-04-2023-0303 (Q1, ABDC-A)
• Kumar, S., Rajaguru, R., & Yang, L. (2024). Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention: Comparing enterprise-owned vs. third-party online review websites using multigroup analysis. Journal of Retailing and Consumer Services, 81. https://doi.org/10.1016/j.jretconser.2024.104051(Q1, ABDC-A)
• ​Prikshat, V., Patel, P., Kumar, S., et al. (2024). Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism. Journal of Business Ethics, 191, 697-711. https://doi.org/10.1007/s10551-024-05662-7-(FT-50, Q1, ABDC-A)
• Kumar, S., Raj, R., Saleem, I., Singh, E. P., Goel, K., & Bhatia, R. (2023). The interplay of organisational culture, transformational leadership and organisation innovativeness: Evidence from India. Asian Business & Management. https://doi.org/10.1057/s41291-023-00237-2 (Q1-ABDC-C)
• Ghayas, M. M., Khan, M. M. S., Kumar, S., & Mohyuddin, S. M. (2023). Reconstruction of trust and organizational commitment through servant leadership in the post pandemic era: Evidence from the IT sector of Pakistan. Journal of Asia Business Studies. Advance online publication. https://doi.org/10.1108/JABS-03-2022-0094 (Q1, ABDC-C)
• Abbasi, A. Z., Khan, M. K., Naeem, F., Albashrawi, M., Ting, D. H., & Kumar, S. (2023). Gamers’ subjective well-being: The role of peripheral and core elements of eSports videogame addiction. Current Psychology. Advance online publication. https://doi.org/10.1007/s12144-022-04222-4 -(Q2, ABJ-1)
• ​Singh, E., Doval, J., Kumar, S., Khan, Malik, M. (2021). Investigating the impact of full-term experiential learning project on management graduates: An emerging economy perspective. Review of International Business and Strategy, 32(4), 677-694. (Q3, ABDC-C)
• Kumar, S., Prikshat V, Patel, P., & Rajesh, J. I. (2022). Perceptions of Indian managers on impact of convergent technologies on work and resultant organisational performance in service industry. International Journal of Emerging Markets, 17(2), 550-573. (Q2, ABDC-B)
• Kaushal, D., Kumar, S., Negi, A., & Raj, R. (2020). Understanding the effect of entrepreneurial orientation, innovation capability and differentiation strategy on firm performance: A study on small and medium enterprises. International Journal of Business and Globalisation, 25(3), 368-390. (Q3)
• ​Prikshat, V., Kumar, S., & Nankervis, A. (2019). Work-readiness integrated competence model: Conceptualization and scale development. Education + Training, 61(5), 568-589. (A* Era, ABS-1)